WESTJET
Ignite 20 logo design and event brand look
// Postcard
// Event signage
// Invitations
// Stickers
// Agency: ZGM
// Creative Director: Leah Zukowski
// Art Direction and Design: Christina Wu
// Copy: Leisa Northcott
Twenty years after WestJet offered their first flight, they wanted to acknowledge their growth and success with special annual meeting in Calgary, Toronto and Vancouver. They named the event Ignite20 where their staff would be engaged in a fun and interactive way to inspire them with the company's goals in the years to come.
The Ignite20 logo was created in mind with the event's key messaging represented by the brand colours. The colour palette flowed through the word "ignite" and into the 20 icon to represent Westjet employees coming together to moving forward into the next 20 years.
Postcards were designed to drive the flow of activities along with signage, activity materials and t-shirts.