JOINT UTILITY SAFETY TEAM (WHERE'S THE LINE?)
// Not Invincible TV spot
// Awareness posters
// Agency: Wonder Communications
// Creative Director: Christopher Heatherington
// Art Direction: Christina Wu
// Photography: Grant Waddell
The Joint Utility Safety Team is a partnership between Alberta’s electric utilities and the Alberta Government to collectively help address the common safety issue of contact with power lines.
The Where's The Line? campaign was developed to help a long-term “culture of power line safety” in Alberta.