Distress Centre
DISTRESS CENTRE
Annual Report
// Agency: ZGM
// Creative Director: Peter Bishop
// Illustration and Design: Christina Wu
// Copy: Luke Devlin
For Distress Centre's 2012 annual report, they wanted to communicate their emotional story while focusing on the statistics to their results. A timeline illustration was created to show a young woman's the journey from distress to happiness. The illustration started with an overall darker mood and progressively brightened up as the woman's journey moved forward. Statistics were highlighted along the timeline while the illustration helped to connect on an emotional level to show Distress Centre's story and mission to help others in an impactful way.
Distress Centre // Annual Report