ROYAL BANK OF CANADA AGRICULTURE
Marketing for RBC's Agriculture division
// Agriculture attire development for RBC's mascot, Arbie
// Prints ads (Grower, Rancher, Dairy)
// Social Media posts promoting Mind Your Farm Business podcast
// Interactive Direct Mailer for RBC EquipmentPurchase Line
// Agency: ZGM
// Creative Director: Leah Zukowski
// Art Direction: Christina Wu
// Copy: Christopher Heatherington/Leisa Northcott
A component in defining RBC's brand presence in the agriculture sector was to develop the proper attire for their mascot, Arbie to respresent the different areas of agriculture. Farmer, grower, rancher and dairy farmer Arbie would be used to connect with the audience and to support their agriculture marketing.