DEERFOOT MALL
Drive-In Movie Event/Social Media Campaign
// Show Cards
// Deerfoot Mall Website
// Social Media Campaign
// Agency: ZGM
// Creative Director: Leah Zukowski/Peter Bishop
// Art Direction and Design: Christina Wu
// Copy: Leisa Northcott
// Photography: Jason Stang
Every summer, Deerfoot Mall hosts a series of free movies nights in their parking lot to relive the days of drive-in movie theatres. To promote this event, a nostalgic, miniature drive-in movie theatre was created with an iPad and matchbox cars to connect with parents and their tech savvy kids to come out for the summer event. The creative rolled out with the headline, "Show Your Kids The Real Deal" and "Drive-In Movies Are Back" on show cards, magazines, online and social media.
To create awareness of Deerfoot Mall's drive-in movie nights, a social media campaign was executed in the months leading up to the event. Along with the movie listings posts, consumers were encouraged to vote to pick the flick for the Viewer's Choice night on Facebook. Each week, we provided a marquee-style voting bracket post to promote the voting for the weekly head-to-head matchups.