FORTISALBERTA
Reassurance Campaign
// Print Ads
// Photo Illustration (Collaboration with photographer Grant Waddell)
// The Weather Network Take Over Online Ads
// Social Media Posts
// Agency: ZGM
// Creative Director: Leah Zukowski
// Art Direction: Christina Wu
// Copy: Christopher Heatherington
// Photography: Grant Waddell
Most people don't think much about their electrical provider until they lose power. When that happens, the weather is most likely to blame. To reassure the customers, a weather related campaign running with the headline, "Whatever The Weather" was developed to reinforce confidence that FortisAlberta is always dedicated to restoring power when weather strikes.
A series of images with the FortisAlberta truck in rain, hail, snow and wind conditions were shot and composed together and featured in print ads, online ads, and social media posts.
To better connect with FortisAlberta customers when potential outages would occur, a take over media buy on The Weather Network was made to trigger when the power outage weather conditions were present. Every online ad space would be FortisAlberta related and animation of the message and their truck would drive into grab the viewers attention.